TRADITIONAL TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as established television formats, relying on scheduled programming via public channels. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and niche players serving as leading platforms. As digital engagement shift, rivalry between conventional TV networks a